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This domain wingworld.ca states the following, "WING WORLD IS HERE FOR YOU! All Wing World Locations Are Open Late! Its A Wing Thing." We observed that the webpage stated " Wings, Ribs, Desserts and More! Email, Call, Or Fax." It also stated " The Best Wings In The World! Football, Festivals and Summer Fun! Football is just around the corner, so get to cheer on your team! Naturally, being in Saskatchewan, we know that the team of choice is all but guaranteed to be the Riders, so well once again bring back the special Rider Ranch flavour! WingWorld is not just another quick serv." The header had Wing World as the highest ranking keyword. It was followed by Saskatoon, Saskatchewan, and Canada which isn't as ranked as highly as Wing World. The next words the site used was franchise. pick up was also included but will not be understood by search parsers.